Equinalysis announced its association with PR consultant Kathy Carter, of Sirenia press solutions, in April this year. “I have thoroughly enjoyed starting to spread the word about the benefits of the Equinalysis system,” says Kathy. “The equestrian press can be a hard nut to crack, but we have enjoyed some good magazine coverage recently, including a strong feature in the UK’s leading equestrian title, Horse & Hound. With over £5,000’s worth of magazine coverage in three months, I am delighted with how our PR campaign is progressing.”
Equinalysis’ PR campaign began with a web-based competition. The prizes included screening with business partner Russell Guire of Centaur Biomechanics, Mountain Horse riding gear and training from Spencer Wilton. Mountain Horse, a leading equipment manufacturer, was pleased to work with Equinalysis in a joint business venture: “Mountain Horse joined forces with Equinalysis recently to offer competition prizes in two national competitions. The mutual publicity can only be a good thing, and we are delighted to be involved with a company that actively helps improve equine health,” says Mountain Horse representative Angie Garton.
IPC Media has also been supportive of Equinalysis’ work, with its entire stable of equestrian titles, Horse & Hound, Horse and Eventing, running editorial – look out for Eventing’s coverage in November this year.

“Horse magazine were delighted to be associated with Equinalysis when we ran their competition in the July issue, to win screening, Mountain Horse goodies and a lesson with Spencer Wilton,” says ‘Horse’ Editor Jo Pyatt. “The technology is something that I am sure interests many of our readers, who are thirsty for knowledge, and enjoy finding out about new techniques and ways to improve their horses’ health and performance.”

With a forthcoming, high-profile seminar to promote, plus individual projects with the Equinalysis business partners, and ongoing features in the equestrian press, Kathy is excited about the coming months. “We’ve had a good start and I look forward to continuing to raise Equinalysis’ profile among amateur riders and horse owners,” she says.

top ^