Kilbees Farm Stud, the UK base for internationally renowned dressage trainers Markus Gribbe and Johann Hinnemann, proved to be the perfect place to host the briefing, providing an aspirational and exclusive backdrop.

Consultant farrier Haydn Price, who developed the Equinalysis system, and British Equestrian Federation (BEF) Equinalysis technician, Russell Guire of Centaur Biomechanics, presented the seminar, which included a live mark-up.

Journalists’ comments included:

“Thank you for arranging a wonderful morning; it really was interesting and great to meet the enthusiastic team behind Equinalysis.”

“That is the ‘poshest’ yard I have ever visited!”

“I found it most interesting, and will certainly include a piece in the next issue of our magazine.”

Journalists were given an info pack about Equinalysis and all indicated that they would be running features on the back of the seminar. “It was a successful day, and it is always useful to find out what the press understands about us, and their perception of what we can offer their readers,” says Kathy Carter of Sirenia Press Solutions, who organised the event.

“It highlighted the fact that we need to keep promoting the benefits of the technology in the media, and also the work of the business partners to their regional magazines,” Kathy continues. “We should perhaps consider arranging other, similar events, specific to each business partner and their local press.”

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